He doesn’t always drink beer.
Product launch for a new Tequila starring the Most Interesting Man. This is one of 12 films shot in Mexico City.
Directed by: Andrew Laurich
Agency: Erich&Kallman
First FDA approved EKG heart monitor for the AppleWatch.
Run for your life! But if you have a heart arrhythmia please be careful. This heart monitor can send results directly to your doctor.
Dir: Max Malkin
Agency: Erich & Kallman
What's more adorable than cranky old men? 8 year olds as cranky old men.
Director: Harold Einstein
Agency: Erich & Kallman
How do you communicate the sweat blocking powers of Old Spice? Share the plight of the armpit farmer in a land devastated by lack of sweat.
Practical rigs and cg bring this world to life.
Directed by: Fatal Farm (Gifted Youth)
No sweat anywhere. Wieden+Kennedy creates a world where Old Spice can wipe out your entire family. Do not go outside.
A perfect blend of practical and cg creates this magical yet tragic world.
Directed by: Fatal Farm (Gifted Youth)
This initially Spanish market content became one of the North America favorites. Real dad and daughter found during street casting in New Orleans really helped convey the sense of family and tradition sought after by the client.
Directed by: Lasse Martinussen (Furlined)
From the minds at Wieden+Kennedy comes a world for animal and sports lovers alike. Nacho cheese rivers, a tiny Jamaal Charles and taco trees are just a small sampling of the wonders of this land. A social campaign accompanied by a special edition full page sticker collection this was a boys dream.
Directed by: Aaron Augenblick (Augenblick Studio Brooklyn, NY)
Old Spice makes sharp shavers. Terry Gets Shaved is the story of love and loss. RIP little Terry.
Directed by: Fatal Farm (Gifted Youth)
Football is not just for dudes and Secret knows it. In a partnership with the NFL, Secret launched a campaign during the weeks leading up to the Superbowl. Script and teams not locked until 2 days before shoot, this creative showcased real time team match ups.
Directed by: Alice Matthais (via Wieden+Kennedy productions)
In partnership with the NFL and ESPN, Old Spice was part of a media takeover during a Monday night broadcast of Sportscenter. This is one of 5 segments aired during the broadcast. Wieden+Kennedy. Explosion.
Directed by: Ben Berman (Abso lu tley Productions)
DJ Kahled's "All I do Is Win" is the inspiration for these teens. Campaign to help promote Coca-Cola's partnership with over 75 artists, this is one of 3 spots.
Directed by: Lasse Martinussen (Furlined)
My first venture into reality prank shows, Coca-Cola set up 22 cameras and set loose a naughty improv prankster on unsuspecting shoppers at Christmastime.
Produced in partnership with Fractured Hip Productions NYC
Old Spice shavers can shave you out of any situation. Terry + Terry + Terry. Wieden+Kennedy.
Directed by: Fatal Farm (Gifted Youth)
Old Spice's Mandroid interviews Drew Brees, AJ Green, Jamaal Charles and Earl Thomas III. In total there were 4 separate 5- 8 minute interviews where topics like tacos to time travel are discussed. This is the :30 pre-roll teaser.
Directed by: Michael Illick and Dave Shafei (World War Seven)
Selling chicken with some levity. The TV console construct was designed by Wieden+Kennedy as a way to handle all retail content.
Directed by: Trevor Shepard (Woodshop)